Headshots are a crucial aspect of professional branding and marketing for both individuals and companies. They are typically used on business cards, social media profiles, websites, and other marketing materials. A well-taken headshot can create a positive first impression and help potential clients or employers feel more comfortable and confident in doing business with you.
For individuals, headshots are particularly important for professionals who need to establish credibility and trust with clients or employers, employees, executives, and real estate agents. For companies, headshots can create a sense of professionalism and help potential customers or clients feel more confident in doing business with the company.
Headshots are typically close-up portraits of an individual’s face, focused on their head and shoulders. They should be well-lit and show the person in a flattering, professional manner.
On the other hand, brand photos are more like lifestyle or editorial photos that tell a story about a brand. They often include products or services being used in a natural, everyday setting, and can include models, props, and other elements. The purpose of brand photos is to help customers or clients understand the brand’s values, personality, and mission.
As a business owner or corporate company, it’s important to understand the difference between headshots and brand photos so you can effectively use them in your marketing and branding efforts. Headshots are great for establishing personal and professional credibility, while brand photos can help showcase your brand’s personality and values in a more engaging way. Ultimately, both types of photos can help you build a stronger brand and establish trust with your target audience.
As a Michigan based brand and headshot photographer my goal is to help business owners and companies present themselves and their employees professionally. I offer headshot sessions for companies with large sets of employees, or sessions. Below are some samples of headshots, often these are to show the personality of the individual and are waist up photos that can then be cropped. You may notice some of these are taken on a white background, while others are taken in an office setting. If you or your office are looking for updated headshots please inquire here.